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Week 6

The difference between post reach and post engagement is that post reach is how many people are viewing your page while post engagement is about how many people interact with you page with likes and comments.  Knowing the difference is important because you have to be intune to what your goal is.  Is it to just get your name out there, and have other watch and look at your site, or are you trying to get them to buy a product, to like your page and see them come back again for more products. Facebook Insights can really help you to get the demographics that you are looking for.  Like I want to target men 18 and up, so when I look into the Facebook insight and see that I am getting women of all ages instead that means I am not getting y targeted audience and I need to look in my website to see what I would need to change to get the demographics I do want.

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