I think all social media is geared to personal use, my
answer is more towards an “and” than an “or”, that social media is used for
personal use and business use. I
can only think of one social media site that is a lot more business than it is
personal which would be LinkedIn. I
believe this because it would seem that most social media were made at first to
be primarily for personal use, but others have capitalized on its popularity
and have been able to make great business investments in social media. A great example would be how a small coffee
show may promote their twitter account to customers, to watch for discounts and
such, by having them as followers there would spread the word and this small
coffee shop could see a 20% increase in customers just by having a twitter
account and posting promotions, drinks and employees.
As for which specific site works better for business, it
really depends on several factors, like who are your customers? Who do you want
your future customers to be? What do you want them to see you as? These matters when making a decision on which
media site you want to do. Example would
be if you wanted an older demographic you would pic site like Facebook, Tumblr,
and or Youtube, you would choose these types because these are older social
media site that have been a long for a while and an older generation would more
than likely use.
They can work best for both personal and business, I think Facebook
has proven that. You could own a farm
and sell eggs and milk, and on your page you could sell your products but also
show pictures and video of life on the farm and how the chicken and cows are
treated. By doing that you show the
customer more and it can feel just as personal as it is business. It’s all how you want your message to come
across and audience you care to show it too.
It works the other way too, you could be on Instagram talking about how
you care for the environment but than seen in a video where you throw away a
cup on the floor. This can confuse your
audience and or customers and cause them to not know and or not believe in the
message that you were originally trying to send.
Good afternoon Marc,
ReplyDeleteI enjoy reading your opinion on the use of social media, it is called social media for a reason. Therefore, I agree social media is used for both personal and business.
Sincerely, your CSIT 155 classmate
Jesus E. Origel
Hi!
ReplyDeleteI like how mentioned that social media allows business to make their product more personal to their consumers. Before social media there was always some disconnect and formality between seller and consumer, but social media has bridged that gap. I enjoyed reading your comments on this topic!
Which social media sites do you/would you use for your business ventures? I manage Facebook, Twitter, Instagram, and WordPress.
ReplyDeleteI really enjoyed reading your blog post and agree that social media was created originally for personal use rather than for promoting businesses. It definitely has evolved throughout its growth into being beneficial for both personal posts and business posts though. Like you stated above the "best" sites differentiate based off the customer or audience and that is definitely a key factor for which sites or apps you should use. Great job and look forward to reading more of your posts!
ReplyDelete