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Week 3 Part 2


1.       Dunkin Donuts
4.       I would say they are not well used.
5.       2/11/2018
6.       I think they are using it as well as they could, considering that its just a Donut shop from New England.  They post any positive article about them and have funny/ heart warming stories, but out of there 1.2 million follower they only get about 150 likes per tweet making it seem like there efforts are all for not.


1.       Wendys
2.       https://menu.wendys.com/en 
4.       I would say they are uding it very well but not very often
5.       2/3/2018
6.       I think they are using it very well, a lot better than others, with 2.3 Million followers and twitters likes ranging from 1.9 thousands to 20 thousands.  People are paying close attention here.


1.       Target
2.       https://www.target.com/
4.       I say they are using well and every 3 to 4 days
5.       2/9/2018
6.       I think they are using it well by being informative, smart, funny, and nice.  What ruins it is the comments left for others to see which seem to be more negative than anything.


1.       Tesla
2.       https://www.tesla.com/
4.       at first glance I would say no, but after looking at a few photos and there likes I would say they are using it effortlessly
5.       2/8/2018
6.       I don’t think they are using it as well as they really could but its hard to say that when you have a video of a man in a space suit and riding in a Tesla that seems to somehow be in space. This video has 35 thousand views.

1.       Starbucks
4.       I would say that they are taking full advantage of Instagram, I actually enjoy looking at it
5.       2/13/2018
6.       I fully believe their Instagram is on fire in a good way, the lowest likes I seen was about 60 thousand while there most popular one was at 200 thousand likes.  They use professional photos and the big plus is that a lot of the comments on there are mostly positive.

1.       Jeromes
2.       https://www.jeromes.com/
4.       Um, I would say yes they are using it well but in a bit of an annoying way.
5.       2/8/2018
6.       I say it is annoying because they have a video on the top of the screen that takes about 3/5 of the overall Facebook screen and even while scrolling down the video still takes over 3/5 of the screen.  I just that one way to show people what you want to show them.

So after looking at certain business I have notice some similarities and some differences.  I made sure to pic a variety of different types of businesses.  Also I wanted to just use the main social media sites, I didn’t want to use sites like Yelp because the business really has no control over that.  That to me, is a customer base social media.
Some similarities, a lot of these business seem to spend money on a good photographer.  These pics for the most part are nice and seem to be with the times.  Another similarity was, in general, how often they would put on a new post seem to be every 3 to 7 days.  In saying that, a strategy seem to be that if the last post did not grab as much as it usually did, they would put in a new post sooner.  This was not unusual but seem like everyday business.

What made them different was there over all goal within the social media.  What I mean by that is what they overall wanted to be, did they want to inform you on new products? Or new deals? Of broadcast a customer’s great review of them? It would really very from what and how it worked for them, as long as it was a positive for them, they would post it there.   Also they all seem to have there foot in the door when it came to all the types of social media but only could really master one.  For example I thought that Starbucks Facebook look great and had a lot of views but was not as creative of great as there Instagram.

 I commented on Maxim Caradonna and Storm Marquis.
1.       

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