Week 2A: Social Media

I think all social media is geared to personal use, my answer is more towards an “and” than an “or”, that social media is used for personal use and business use.  I can only think of one social media site that is a lot more business than it is personal which would be LinkedIn.  I believe this because it would seem that most social media were made at first to be primarily for personal use, but others have capitalized on its popularity and have been able to make great business investments in social media.  A great example would be how a small coffee show may promote their twitter account to customers, to watch for discounts and such, by having them as followers there would spread the word and this small coffee shop could see a 20% increase in customers just by having a twitter account and posting promotions, drinks and employees.

As for which specific site works better for business, it really depends on several factors, like who are your customers? Who do you want your future customers to be? What do you want them to see you as?  These matters when making a decision on which media site you want to do.  Example would be if you wanted an older demographic you would pic site like Facebook, Tumblr, and or Youtube, you would choose these types because these are older social media site that have been a long for a while and an older generation would more than likely use.

They can work best for both personal and business, I think Facebook has proven that.  You could own a farm and sell eggs and milk, and on your page you could sell your products but also show pictures and video of life on the farm and how the chicken and cows are treated.  By doing that you show the customer more and it can feel just as personal as it is business.  It’s all how you want your message to come across and audience you care to show it too.  It works the other way too, you could be on Instagram talking about how you care for the environment but than seen in a video where you throw away a cup on the floor.  This can confuse your audience and or customers and cause them to not know and or not believe in the message that you were originally trying to send.